Why In The Loupe? Our goal with publishing InThe Loupe is simple – we want to share current knowledge about the latest in innovation, sales and marketing in the paper, print and the packaging space.

And what we’ve uncovered remains true today, that printing remains essential and strong. In the spring of 2020 it became clear, for better or worse, that virtual selling would need to be embraced. For many, it was a massive paradigm shift from their traditional selling techniques. Through baptism by fire, some learned new technologies to adapt. Zoom meetings, webinars, and virtual plant tours began to replace tradition-al selling methods. The frequency of in-person sales meetings dropped, and in some respect the sharing of industry knowledge did too, hence the induction of In the Loupe.

We hope you enjoy our first of many publications.

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